Past consulting projects (at 5ive) — 2003-2005

• Created strategic business and product plan for blogging, RSS, next-generation search for large news organization, with vendor recommendations and development timetable.
• Developed the strategy (business and product plan, ecommerce relationship, blog and social media/RSS feeds) for a new website tied to the launch of a major new shopping magazine (800,000 copies first issue) for women 25-50.
• Helped the President and Executive VP of a $125MM consumer publishing business improve distribution of content into their digital media platform and streamline the new product development process.
• Developed an advertising/revenue strategy and a social media/audience acquisition plan for a magazine web site with more than 5MM unique visitors a month, but no online revenue.
• Built a web-based audience acquisition plan and social media platform for a science and technology web site looking to shift their audience and grow uniques and frequency.
• Worked with CEO and VP of a social media start-up to conceptualize and spec a new recommendation/newsreader product, as well as define marketplace and revenue opportunities for angel round.
• Helped a major magazine client develop a means to publish affordable, relevant content daily on the website of their monthly magazine, and define the strategy and means to syndicate their content.
• Crafted ecommerce strategy for consumer experience company: addressed back end, audience segments, distribution partnerships and revenue splits.
• Conducted internal assets audit and external market review for large educational technology consulting company seeking to determine commercial sector value for their intellectual property assets.
• Advised publishers of niche blogging sites on paid content pricing, advertising models and syndication partners, optimizing revenue.

What clients have said:

" She is knowledgeable, fast and extremely well-connected."
— Jim Kennedy, VP, Associated Press

"I hired Susan and her staff at 5ive to help develop the business plan for shopetc.com, a website for a new magazine, and then execute the plan. She was a tremendous partner in the whole process. Professional, timely, detailed, tremendous execution and added even more value than we contracted her for. She did such a good job she was hired for multiple other projects by other managers at the company. I strongly endorse Susan."
— Peter Schmidt, Hearst Magazine Group

"Susan is an extremely smart, experienced interactive-media expert who understands the technology, the content and the business aspects of interactive media."
— Peter Zollman, AIM Group