Projects

I am, and will be, working on consulting projects during 2009. Right now I am very busy through June 2009, but please check with me if you have an ideas of how I might help you grow opportunities or solve problems. For more about my areas of expertise, check out Services or contact me.

Representative consulting projects:

2008-09:

Advisor, Knight News Challenge: Program management & marketing/evangelizing for annual $5MM program in 3rd year, working closely with Knight Foundation Program Director and Staff
Advisor, Knight Foundation: Reviewer & facilitator
Consultant/Product Development, TechSoup Global, product development and business strategy
User experience & product strategy advisor, 2 stealth start-ups.
Redefining Progress (pro bono): Advising on blogging and social media strategy

Susan has some free handouts and white papers you can check out:

Using social media for social change (written for WeMedia 2009)
The social media toolbox (written for Knight Foundation Information Needs of Communities session)
Build your brand through social media (presented at Maynard Institute workshop

2005-06 (selected list):

Associated Press: Created strategic business and product plan for blogging, RSS, next-generation search for large news organization, with vendor recommendations and development timetable.
Hearst, Shop Etc.: Developed the strategy (business and product plan, ecommerce relationship, blog and social media/RSS feeds) for a website tied to the launch of a new shopping magazine.
Consumer Reports: Plan to improve distribution of content into their digital media platform and streamline product development process.
Yoga Journal: Developed an advertising/revenue strategy and a social media/audience acquisition plan for a magazine web site with more than 5MM unique visitors a month, but no online revenue.
Popular Science, Time Warner: Built a web-based audience acquisition plan and social media platform for a science and technology web site looking to shift their audience and grow uniques and frequency.
Rojo: Worked with social media start-up to conceptualize and spec a new recommendation/newsreader product, define marketplace and revenue opportunities for angel round.
Hearst Magazine Group: Crafted ecommerce strategy for consumer experience company: addressed back end, audience segments, distribution partnerships and revenue splits.
SRI: Conducted internal assets audit and external market review for large educational technology consulting company seeking to determine commercial sector value for their intellectual property assets.
Dragonfly Media: Advised publishers of niche blogging sites on paid content pricing, advertising models and syndication partners, optimizing revenue.

RECOMMENDATIONS (What clients have said):

" She is knowledgeable, fast and extremely well-connected."
-- Jim Kennedy, VP, Associated Press

"I hired Susan and her staff to help develop the business plan for shopetc.com, a website for a new magazine, and then execute the plan. She was a tremendous partner in the whole process. Professional, timely, detailed, tremendous execution and added even more value than we contracted her for. She did such a good job she was hired for multiple other projects by other managers at the company. I strongly endorse Susan."
-- Peter Schmidt, Hearst Magazine Group

"Susan is an extremely smart, experienced interactive-media expert who understands the technology, the content and the business aspects of interactive media."
-- Peter Zollman, AIM Group

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