I am, and will be, working on consulting projects during 2009. For more about my areas of expertise, check out Services or contact me.
Representative consulting projects:
2008-09:
- Advisor, Knight News Challenge: Program management & marketing/evangelizing for annual $5MM program in 3rd year, working closely with Knight Foundation Program Director and Staff
- Advisor, Knight Foundation Communities initiative: Reviewer & facilitator
- Consultant/Product Development, TechSoup Global, product development and business strategy; led redesign of portal home page and search back end, continue to advise
- Greater Good Science Center, UC Berkeley-business strategy, product plan, RPF, budgets for move to web-based earned income.
- Working with Top 100 media site on social media strategy, landing pages optimization, for their Summer 2009 relaunch.
- Facilitator, trainer, Knight Digital Media Center, USC/Annenberg, trainer & coach for News Media Entreprenurs bootcamp, NAM Ethnic Media leadership workshops, other.
- Redefining Progress (pro bono): Advising on blogging and social media strategy
Susan has some free handouts and white papers you can check out:
- Social
media for social change, We media paper--the brief on using social
media for social change, commissioned for the We Media conference, Feb
2009,
ifocos_wm_socialmedia.pdf
- Social Media for Social Causes, detailed case studies
of Knight News Challenge, Women Who Tech Telesummit and Twestival for
charity: water, done for We Media, March 2009
309 full social media for social causes white paper.pdf
- Basic tools for online media, What you need to get started, Feb. 2009, basics for small online news sites
Basic tools for online media.pdf - The social media tool box: Essential tools, tips and framing
strategy, white paper for Knight community foundation conference, Feb.
2009
THE SOCIAL MEDIA TOOL BOX.pdf - Building your brand through social media, preso done for The Maynard Institute and redone many times since Feb. 2009
March 2009 build yr brand thru social media.pdf - Women and the dynamics of social capital, w/Deanna Zandt, done for WAM! as a social media workshop framer, March 2009
socialcapital-socialmedia-090328095213-phpapp01.pdf - Glossary for twitter terms: the basics, March 2009 for WAM!
glossary for twitter terms.pdf - Getting started with Twitter, why take the leap, Maynard workshop, March 2009 Getting started with Twitter--and why you should take the leap.pdf









