As
an online executive, consultant, advisor, blogger and trainer, she has helped a wide range of organizations use Internet to meet
their goals. Expert with most areas of the Web development
process, she can serve as the business owner, product lead, community advocate and communicator with many parts of an organization, making sure projects work for everyone, have scalable technology, and the right focus and size.
Susan has some free handouts and white papers you can check out:
Just doing some site clean up and reposted links to these handout on the site:
- Social
media for social change, We media paper--the brief on using social
media for social change, commissioned for the We Media conference, Feb
2009,
ifocos_wm_socialmedia.pdf
- Social Media for Social Causes, detailed case studies
of Knight News Challenge, Women Who Tech Telesummit and Twestival for
charity: water, done for We Media, March 2009
309 full social media for social causes white paper.pdf
- Basic tools for online media, What you need to get started, Feb. 2009, basics for small online news sites
Basic tools for online media.pdf - The social media tool box: Essential tools, tips and framing
strategy, white paper for Knight community foundation conference, Feb.
2009
THE SOCIAL MEDIA TOOL BOX.pdf - Building your brand through social media, preso done for The Maynard Institute and redone many times since Feb. 2009
March 2009 build yr brand thru social media.pdf - Women and the dynamics of social capital, w/Deanna Zandt, done for WAM! as a social media workshop framer, March 2009
socialcapital-socialmedia-090328095213-phpapp01.pdf - Glossary for twitter terms: the basics, March 2009 for WAM!
glossary for twitter terms.pdf - Getting started with Twitter, why take the leap, Maynard workshop, March 2009 Getting started with Twitter--and why you should take the leap.pdf
RECENT PROJECTS
During 2008-2009, Susan worked with the Knight News Challenge team at The Knight Foundation to manage and evangelize this year's competition, which gives away $5MM in funding to innovative ideas that support news and dialogue in specific geographic communities. Many of her deliverable--besides helping to manage the overall program--were to broaden the outreach and awareness of the program among technologists and others outside of online journalism, to strengthen the international applications, and to improve the quality of the applications overall.
To make this happen, Susan created a social media strategy that used blogging, twitter, facebook, flickr, seesmic, an innovative online mentoring program and incubator space and real world meet-ups to spread the word and educate and inform potential applicants. The program was amazingly successful is the basis of a case study and a paper entitled Tools for Transformation Susan is currently writing.
Having learned so much about how to leverage social media for marketing programs and branding, Susan is eager to engage with foundations, businesses and brands both to design and execute programs for them, and to teach them these skills She offers both one day workshops with follow-up access and ongoing consulting in this area.
If you'd like to use social media to create more business opportunities to drive traffic and increase unique visitors, and you are looking for someone experienced to work with, please contact Susan.
Basic info about my consulting practice & services
Susan works on projects and solves problems related to social media, product and editorial development for media sites,hyperlocal and online news issues, and on team building and leadership development. After spending 2 years running the most visited online dating service on the net, she is passionate about projects with in-product needs related to customer acquisition, lead generation, engagement and viral distribution.
She is especially interested in projects with a social justice or social venture focus and is interested in working with foundations and large non profits on product and program development and management. Susan is also an avid and experienced blogger and social media expert and has taught many workshops on blogs and social media and trained teams to use tools such as twitter.
Deliverables for projects Susan does could include the following types of output:
- Innovative program development, program management and marketing plan for foundation programs, non-profit social media marketing
- Product development strategy, business plan and product specs for media, database or premium services products
- Interim GM or senior exec in product marketing, product development, social media strategy, editorial
- White paper, workshop or talk for in-house training session or foundation program
- Develop conference or in-house conference program
- Business & editorial services
MORE ON SUSAN
Contact susan at gmail.com
Susan's LinkedIn resume is here, and her wikipedia entry here.
Places to follow Susan:
Susan Mernit's blog: susanmernit.com
Twitter: susanmernit
Friendfeed: smernit
BlogHer: blogher.com/blog/susan-mernit
Huffington Post: huffingtonpost.com/susan-mernit/
