Internet Radio–Will advertisers spend?
According to Digital Media Wire, a group of independent Web radio broadcasters have formed
the Internet Radio Marketing Group to offer advertisers charter rates across its network of members, which reaches 500,000 unique radiollistener per month. I’m curious who would want to advertise on these sites, given the millions that listen to traditional radio and the resistance radio advertisers have had to putting dollars into web-based advertising.
Is anyone spending real dollars to advertise on AOL radio? If not, does what kind of case does that build for these folks?