CMS, content, management

DIGITAL ASSET MANAGEMENT: Sesame Street smarts
“If we’re ever to enter the promised land where every movie or song is available for download on demand, massive databases of analog material will have to be encoded digitally and organized for easy distribution.
–Jimmy Guterman, Content Management and Big Companies, Biz 2.0
Jim goes on to describe how IBM has cut a deal to digitize assets from Sesame Street, how this agreement opens the path for developing all sorts of burn your own CDs, VOD products, etc., and how every major publisher is going to have to find ways to get their assets into a catalogued, digital form to create next-generation digital products.
He’s dead on. This is a good piece and a big issue.