COUNTING: Revenue from online newspaper sites trends upward
Rub Runett of the New Media Federation of the Newspaper Association of America reports on the double-digit percentage revenue increases experienced by several online news sites, an outcome of focusing on
classified ad upsells, and national ad sales. As Steve Yelvington points out, Rob’s study shows a year-over-year Internet revenue increase among publicly held newspaper companies, including the New York Times, Knight-Ridder, and The Washington Post.
More on newspapers and revenue in Steve Outings’ E&P column.
And newspapers need more ‘buzz,’ to attract readers under 35, according to a recent study.