MEDIA: Online ad sales growing–but AOL still lags behind
Yesterday’s Business Week story says that while the NY Times, Yahoo, and other companies are seeing a healthy uptick in online ad spends, AOL ad sales are not doing so hot. $178MM in big partner deals have expired and are not being renewed, plus the companie is still focusing its efforts–and its salesforce– on $500,00 to $1MM sized-deals–and not returning calls from smaller players, according to the Brian Hindo piece.
The online service’s first-quarter ad sales fell to $226 million, from $389 million a year ago–it will be interesting to see how a new leader (former US Interactive exec Lisa Brown), an improved broadband product, and a dire need to improve the numbers move the needle.