The new, new credo: is downscale cool ?

Is downscale the new upscale? Kat Donohue outlines the new no excuses credo:
I drive (and hold title on) a Japanese sub-compact economy car
– I wear non-designer clothes bought at discount stores
– I usually make my coffee and tea at home instead of buying it at Starbucks
– I buy used books
– I write in a $0.99 composition book from Walgreens, not a $10 leather-bound journal from Barnes & Noble
– I own almost nothing from Crate & Barrel, Pottery Barn, or Restoration Hardware
– I don’t have DSL, wi-fi, or Bluetooth, and neither does my PDA
– The last vacation I took was to visit my parents in Washington DC for Easter