Former AOL-er to pitch pineapples for Steve Case

David Cole, Hawaii-raised ex- AOL executive who went on to create a model organic showfarm in Virginia and purchase Cascadian Farms, has just been hired by Maui Land & Pineapple Inc., an organic pineapple grower (guess where) whose majority shareholder is former AOL chairman and major Hawaii guy Steve Case. Maui Land owns approximately 28,600 acres of land and employs over 2,000 people on the Island of Maui in Hawaii. They also own a luxury resort and a major shopping center.
I was going to make fun of Cole about this, but I’m going to restrain myself. I’m actually jealous–not only because the guy has beaucoup dollars from his stock options–unlike some of us ex-AOlers–but because doing sustainable agriculture seems like a fabulous endeavor, He’s apparently been quite successful in his earlier projects, and Hawaii is a great place to live if you can find something to do there and don’t mind being on the other side of the plant from New York and DC. So no sniggering this time…at least for a moment.