Spinks gets spanked: iVillage goes with Google

iVillage has done a contextual advertising deal with Google that could make them millions in new paid search listings appearing as contextual results on content pages.
Under the terms of the deal, Google will provide Web search and paid search listings from its network of 100,000 advertisers. In addition, iVillage signed on for AdSense, joining top sites like Weather.com and Switchboard, to display relevant text listings on certain content pages.
This is a real set back for Spinks, for whom iVillage was one of their bigger clients.