Big media is starting to see the opportunity for streaming live content outside of music and celebrities. This past week, ABC NBews launched a new political talk show called ABC News Live.
Accoridng to Reuters, “anchor Alina Cho currently gives news updates during the day and will take over one screen at 12:30 p.m. ET, during the peak viewing time for ABC’s high-speed Internet service.
The show will run roughly 15-30 minutes and will feature interviews with political journalists in the run-up to the 2004 presidential election, the network said.
“We’re seeing the Internet play an increasingly prominent role in the campaign of every candidate,” said Bernard Gershon, general manager of ABCNews.com, part of the broadcasting arm of Walt Disney Co DIS.N .”
Burning question: Will there be paid political advertising as well?
Big media is starting to see the opportunity for streaming live content outside of music and celebrities. This past week, ABC NBews launched a new political talk show called ABC News Live.
Accoridng to Reuters, “anchor Alina Cho currently gives news updates during the day and will take over one screen at 12:30 p.m. ET, during the peak viewing time for ABC’s high-speed Internet service.
The show will run roughly 15-30 minutes and will feature interviews with political journalists in the run-up to the 2004 presidential election, the network said.
“We’re seeing the Internet play an increasingly prominent role in the campaign of every candidate,” said Bernard Gershon, general manager of ABCNews.com, part of the broadcasting arm of Walt Disney Co DIS.N .”
Burning question: Will there be paid political advertising as well?