Are Atkins Dieters squeezing the orange juice market?

Chilled orange juice consumption dropped 1.2 percent, while frozen concentrate consumption fell 18.5 percent during the 52 weeks ended Sept. 7, compared with the same period a year earlier, according to Information Resources, a Chicago-based food and beverage research firm quoted in an article in the Lakeland (Fla) Ledger.
Orange juice industry marketers and growers are blaming the booming popularity of the Atkins and South Beach diets as one of the factors driving a drop in Americans’ orange juice consumption.
Other factors in the decline include rising costs, increasing popularity of sports drinks, and a growing consumption of bottled water.
Who woulda thunk it?