Kanoodle snags Sprinks team

Kanoodle.com, a paid search company based in upstate New York, announced today that they’ve snagged the former Sprinks//About.com/Primedia executive team for their very own. Lance Podell, Doug Perlson , and Mark Josephson have all joined Kanoodle and will be part of their new New York office and their exec team. Insight Venture Partners funded the round that brought these guys aboard.
Powered by Inktomi, pay-per-click search engine operator Kanoodle offers distributed search and revenue sharing opportunities to partners, and location-based buys to advertisers. The Mediapost story is titled “Kanoodle Nets Sprinks Team, Hopes To Emerge From Obscurity”–with this team in place, they can only get bigger.