Neilsen-NetRatings: The Friendster Addiction

Some new stats are suggesting that Friendster’s amazing rate of member growth (74% from June-October) and intense buzz is matched by members’ strong interest and involvement with the service. According to a recent Neilsen release, Friendster members spent an average one hour and 51 minutes on the site in October 2003, compared to 35 minutes at Yahoo! Personals and 55 minutes at Match.com. While the volume of traffic and number of unique users at Friendster is, of course, smaller, Friendster offers other relationships besides dating and is much more of a community site.