Classify this as another factoid under the category teens are early adapters of behavior that goes main stream: eMarketer reports that a recent study commissioned by Cingular finds that 50% of the teens surveyed said that they wanted wireless phones to help them stay in touch with family and friends, a percentage that rose from 33% in 2001.
What this article doesn’t report–but what I bet the study reveals, if it was smart at all about fielding questions–is that these kids want phones that have cameras, surf the internet, do IM, play games, and do SMS–teens are in the forefront of wanting a persistence presence and multi-platform delivery of services.
Classify this as another factoid under the category teens are early adapters of behavior that goes main stream: eMarketer reports that a recent study commissioned by Cingular finds that 50% of the teens surveyed said that they wanted wireless phones to help them stay in touch with family and friends, a percentage that rose from 33% in 2001.
What this article doesn’t report–but what I bet the study reveals, if it was smart at all about fielding questions–is that these kids want phones that have cameras, surf the internet, do IM, play games, and do SMS–teens are in the forefront of wanting a persistence presence and multi-platform delivery of services.