Vin Crosbie’s got an i nterview with Rafat Ali of paidcontent.org on where charging for online content was in 2003 and where it is going in 2004.
Says Ali: “The big problem this year is a lack of strategic thinking. Everything everyone is doing is simply about tactics. Most are only pursuing whatever is considered to be the ‘next thing.’ Most publishers are focusing on just one thing; not enough are trying to diversify their revenue streams.”