Mark Hurst: Blogs are just content management systems

I agree with Mark Hurst’s tthinking today:
“…Blogs are actually just an easier-to-use version of the content management system, a tool that (albeit in a harder-to-use form) has been with us for years, in many environments, with a far greater impact than the online diary.
“…Watch this year – oops, is this a prediction? – for blog companies to pitch their software as CMS tools, not “blogs.”