Teen girls spend 15 percent more on music than boys, and—aside from downloading and burning CDs—they are greatest consumers of digital music , according to a new report from Jupiter Research.
“ Consumer Survey Report: Teen Music, 2003†surveyed more than 1,800 teens between 13 and 17 years old, and found that nearly half of online teen girls spend more than $100 per year on music.
“Besides their spending, another thing that makes teen girls particularly attractive is their reliance on the Internet to gather music-related information,” says Juliana Deeks, associate analyst at Jupiter Research. “Nearly one-half read about musicians or bands online. Girls are also more likely to use the Web to listen to streamed song samples and watch music videos, and they’re twice as likely as boys to research concert and tour information online.”
This must give girl-friendly AOL Music huge props, but hey, where else are these girls getting their music and information? I
nquiring minds would like to know.
(Via iMedia connection)
Teen girls spend 15 percent more on music than boys, and—aside from downloading and burning CDs—they are greatest consumers of digital music , according to a new report from Jupiter Research.
“ Consumer Survey Report: Teen Music, 2003†surveyed more than 1,800 teens between 13 and 17 years old, and found that nearly half of online teen girls spend more than $100 per year on music.
“Besides their spending, another thing that makes teen girls particularly attractive is their reliance on the Internet to gather music-related information,” says Juliana Deeks, associate analyst at Jupiter Research. “Nearly one-half read about musicians or bands online. Girls are also more likely to use the Web to listen to streamed song samples and watch music videos, and they’re twice as likely as boys to research concert and tour information online.”
This must give girl-friendly AOL Music huge props, but hey, where else are these girls getting their music and information? I
nquiring minds would like to know.
(Via iMedia connection)