MarketingWonk gets the last word on the CNN spin on the paltry number of bloggers:
“Gotta love CNN’s spin: “Very few bloggers on Net.” The
report in question, from Pew Research, concludes that two
percent of U.S. Internet users kept online journals last
year, but it goes on to say that more recent research from the
last couple of months suggests that figure may have risen to
seven percent. Based on Pew’s own estimates of how many
Americans are now online (126 million adults, as of last
December), that works out to 2.5 million to 8.8 million
bloggers in this country. To put that in perspective, while
some 86 million U.S. homes have CNN on their cable dials,
only some 3.6 million people were tuning in daily to see its
live coverage of the Iraq invasion, and its top-viewed
regular show, Larry King, attracts only one million
viewers on average. Very few indeed. ”
Guys, you tell’em.
MarketingWonk gets the last word on the CNN spin on the paltry number of bloggers:
“Gotta love CNN’s spin: “Very few bloggers on Net.” The
report in question, from Pew Research, concludes that two
percent of U.S. Internet users kept online journals last
year, but it goes on to say that more recent research from the
last couple of months suggests that figure may have risen to
seven percent. Based on Pew’s own estimates of how many
Americans are now online (126 million adults, as of last
December), that works out to 2.5 million to 8.8 million
bloggers in this country. To put that in perspective, while
some 86 million U.S. homes have CNN on their cable dials,
only some 3.6 million people were tuning in daily to see its
live coverage of the Iraq invasion, and its top-viewed
regular show, Larry King, attracts only one million
viewers on average. Very few indeed. ”
Guys, you tell’em.