Now Google’s a media company

More on this from John Battelle: ‘In other words, Eric views Google as a media company, or at least that’s the take I came away with. That is new, last time we spoke, Google was a technology company driven by media revenues…”
And Jeff Jarvis:”It’s not as if the media business hasn’t been waking up to this, but it’s significant to note that Google now admits it’s a media company.
Google is the ultimate repackager of content in the medium that is all about repackaging.
And, like all media, it’s making its money by using that content to attract audience, whom it then delivers to advertisers. ”