Reiman Pub stuff: Ways to mint money in Milwaukee

If you never heard of Reiman Publishing, you also probably don’t know that they make about $322MM a year selling downmarket magazines, and you definitely don’t know that since Reader’s Digest bought them they’ve turned over a lot of top management and are hiring new senior staffers.
As Reader’s Digest positions Reiman to be the editorial power it could be, prior staffers are leaving, as this Milwaukee paper reports.
RD has a great opportunity to further develop this brand–as they obviously realize–could a great new service brand be in the works?