What’s next: IBM and Morgan Stanley weigh in

Just downloaded a new report from IBM’s consulting group on the future of digital media. The summary says:
“This paper, a collaborative discussion by thought leaders from the IBM media and entertainment practice, discusses why industry and market forces will propel media businesses to become more open to business partners, customers and consumers — opening content reserves and formatting, production processes, packaging and sales options without opening the company to increased vulnerability.”
PDF(44 pages) is here. Summary here,
Also about to check out Morgan Stanley’s preso on Internet Trends.