Do the Googleboys think their personas need warming up or something?

Did blogging just jump the shark? Google’s started its own blog.
Something a little off in the tone here.
Ev writes:
“We’re going to post stuff here – regular bloggy things: What Larry had for breakfast. What Sergey thinks of that Hellboy movie. Which Dawson’s Creek character reminds us most of Eric.
And perhaps, news about Google, and our thoughts on whatever random events cross our horizon.”
Do the Googleboys think their personas need warming up or something?
Or is it now that Sergey’s going to be richer than Croseus everyone will care which movies he likes?
Or is it that these engineering types have gotten so mellow they’ve stopped making spreadsheets of their life goals and will now share “thoughts on whatever random events” click across their calculators?
Ohhh, I’m being bitchy again. But this sounds…disingenuous.