eCommerce is a comin’ on

The news today that CNET will provide technology product reviews and shopping functions for NYTimes.com and Boston.com is just further evidence that ecommerce referral is a growing revenue stream for publishers.
With the MySimon engine, CNET can offer shopping comparisons as well as in depth product reference–and make money from referrals to merchants that they can then split with the Times.
As more and more people shop online, look for more publishers and portals to integrate these kinds of services into their offerings–the risk is low and the rate of return, while not high, is definitely worthwhile–and new, incremental revenue.