Ed Sims: Influence the influencers.
“If I were a startup, one great and cheap way to build buzz and excitement is through the blog community. I call this “influencing the influencers.” Think about it – many of the more well known bloggers are also well known tech journalists, industry pundits, VCs, and technology executives. Forget about using the traditional PR route – if you can get these influencers to write about you on their highly targeted blogs, others will hear about it, write about it, and generate links to it.”
Henry Copeland: “Half the bloggers going to the DNC convention run blogads.” And the others?
Blinkx: Launching this week–and at BlogOn in Berkeley this Friday!
Tom Watson: The value of RSS–“RSS…is merely a tool… an important standard without inherent marketable value, except in the nifty software packages that employ it. And speaking of the software: in the history of media creation, where else has an audience this large been created on the back on technology that can be created, developed and (crucially) marketed and sustained by teams of two or five or 10 people?”
East Bay Biz Times: Is Social Media the next online wave? (Disclaimer: Almost everyone quoted in this piece is teaching the bootcamp with me at BlogOn.)
Josh Rubin: The amazing 123Klan: graffiti merveilleuse.
Amy Langfield: Remembering Forgotten New York.
Jerry Colonna: Eloquent post on compassion and depression in the workplace, with a segue to Auden:
Stop all the clocks, cut off the telephone,
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come
Ed Sims: Influence the influencers.
“If I were a startup, one great and cheap way to build buzz and excitement is through the blog community. I call this “influencing the influencers.” Think about it – many of the more well known bloggers are also well known tech journalists, industry pundits, VCs, and technology executives. Forget about using the traditional PR route – if you can get these influencers to write about you on their highly targeted blogs, others will hear about it, write about it, and generate links to it.”
Henry Copeland: “Half the bloggers going to the DNC convention run blogads.” And the others?
Blinkx: Launching this week–and at BlogOn in Berkeley this Friday!
Tom Watson: The value of RSS–“RSS…is merely a tool… an important standard without inherent marketable value, except in the nifty software packages that employ it. And speaking of the software: in the history of media creation, where else has an audience this large been created on the back on technology that can be created, developed and (crucially) marketed and sustained by teams of two or five or 10 people?”
East Bay Biz Times: Is Social Media the next online wave? (Disclaimer: Almost everyone quoted in this piece is teaching the bootcamp with me at BlogOn.)
Josh Rubin: The amazing 123Klan: graffiti merveilleuse.
Amy Langfield: Remembering Forgotten New York.
Jerry Colonna: Eloquent post on compassion and depression in the workplace, with a segue to Auden:
Stop all the clocks, cut off the telephone,
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come