Dept. of if you believe this: “Newspapers are the best ad medium”

Gavin O’Reilly, first vice-president of the World Association of Newspapers (WAN), says: “Newspapers are simply the best advertising medium.”
At the International Advertising Association’s 39th World Congress in Beijing last Friday, O’Reilly told attendees, “The newspaper is the new mass-market medium,” and called media analysts statements about newspaper’s decline exaggerated.
This may be true in some countries, but it ain’t true in the US, where newspapers are losing ad revenue and facing increasing production costs even as their 22-45 age audience wanders away to other media.