Multichannel media: Rugrats and Spiderman jump the track

Nick Records, a new music brand for kids and tweens, is the new child of Viacom’s Nickelodeon and Sony BMG Music Entertainment. Now that the Olsen twins are all grown up, there’s money to be made mining hit shows like Dora the Explorer and Rugrats until the next tween sensation is created. Great minds must think alike, because Marvel and Meredith Publishing have also publish a series of kids books based on Marvel Classics. If you’ve ever wished your baby could have a story book with
the sounds “Ouch” “Yow” and “Argggh” embedded, this may be your chance.