Internet Retailer: New Jupiter study reports that most online shoppers aren’t able to search sites the way they’d like to: by brand, price and style. Drugstore.com, 1-800-Flowers.com and CompUsa.com get high marks for product search. (Via Marketing Vox)
Kelsey Group: New survey reports online search users most often use mapping sites and general search sites, followed by Internet Yellow Pages, online classifieds, shopping search sites and entertainment information sites, followed by online travel sites, local destination sites and vertical directories. The study reports that thirty-seven percent of online consumers say they are already very familiar with shopping search comparison sites–and 75 percent of those respondents said that comparing prices and/or merchants was their favorite aspect of shopping online.
Nikewomen: New catalog drops 600,000 copies into homes, more than many smaller magazines. 56 full-color pages of yoga, training and running products driving buys to nikewomen.com. (So, how about a blog? —That was a joke.)