RSS: Are we at the tipping point?

Media Post: “Global content provider Factiva, a joint subsidiary of Dow Jones and the Reuters Group, will deliver a series of free really simple syndication feeds that relate to the U.S. Presidential election, the company said Monday. The feeds cover election-related topics including jobs, the economy, health care, the war in Iraq, and budget and taxes. ”
Release goes on to say the sources will not be Factiva’s 9,000 exclusive news sources –they will be 4,000 blogs and Web sites covering the Presidential election.
So:
1) Factiva is gong to redistribute other people’s work–like bloggers–hopefully, with permission.
2) They didn’t ask their partners for content (yet)
3) They think there is a market
4) The market is right now