Will Yahoo buy CBS Marketwatch?

The Deal: ” Yahoo! Inc. is emerging as a leading bidder for MarketWatch Inc., although the Internet giant will face stiff competition from CBS parent Viacom Inc. and other media conglomerates for the rights to buy the online financial news company.” (Via Paid Content)
MW would be an interesting fit if Yahoo is interested in increasing user metrics via its email and RSS services–and in building new premium services under a highly respected brand.