Wired: How search and recommendation shift what we consume

Wired, The Long Tail: Chris Anderson’s article explores how filtered search and recommendation are making a wider variety of products available–with sometimes surprising results.
A snippet:
“Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what’s available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought.”