Blog Marketing: GM’s smallblock engine blog

GM, as in General Motors, has launched a blog for gearheads. It looks promising.
I was at a marketing meeting recently and many of the executives there were debating how and if they could use blogs for their companies and clients.
We talked about blogging as an internal project tool, but focused most on blogging as a branding and customer communications tool (a la Microsoft’s Channel 9, and now this), and as a product launch tool-a la Gawker’s Nike blog, the art of speed.)
Seems like GM has taken lessons from both–this new site has a couple of authentic voices, downloads for enthusiasts, and a chance for actual, real comments–which they seem to be getting.
Clearly a good start–though I didn’t realize right off that smallblock is another way to talk about Corvettes.