Claria: It’s beginning to look (alot) like Xmas

Claria Corporation‘s Feedback Research reports that 52% of online shoppers plan to begin their holiday shopping over 30 days before Christmas, December 25. 28% say they plan to finish their holiday shopping between 8 and 14 days before December 25, compared to 16% of offline shoppers who say the same thing.
Start your engines, everyone. This is supposed to be a banner season for ecommerce shopping.
(Via eMarketer)