Bloomberg News and other sources report that 74% of all holiday shoppers will buy a gift card for someone on their list–bringing the projections for gift card spending to$17.3 billion. According to a recent Deloitte & Touche USA survey of 16,000 consumers, gift cards are the top holiday gift among shoppers this year–a 4% increase from last year. Interestingly enough, one effect of this (newish) behavior is that a higher percentage of holiday sales get pushed into January when the cards are (usually) redeemed.
Is anyone tracking what percentage of gift cards will be purchased online? Or redeemed online?

Bloomberg News and other sources report that 74% of all holiday shoppers will buy a gift card for someone on their list–bringing the projections for gift card spending to$17.3 billion. According to a recent Deloitte & Touche USA survey of 16,000 consumers, gift cards are the top holiday gift among shoppers this year–a 4% increase from last year. Interestingly enough, one effect of this (newish) behavior is that a higher percentage of holiday sales get pushed into January when the cards are (usually) redeemed.
Is anyone tracking what percentage of gift cards will be purchased online? Or redeemed online?