BizWire: Peter Horan, CEO, About.com–” Video advertising is the next big thing for Web publishers and we’re excited to be the first major site to integrate this by serving content-targeted ads within video on related topics.”
So–are you a lifestyle or leisure publisher wondering if you should be running more video on your site?
Uh-duhhh.
Take note that About.com is launching original video content–with name brand personalities–in its Home, Food & Drink, Travel, and Parenting areas–with lots of contextual opportunities for advertisers.
Honda and Black & Decker have already signed on.