Digging 43 things

The 10 minutes I was going to spend on the 43 Things beta from robot coop turned into 45 somehow.
This list-maker from a new company formed by a bunch of Amazon’s personalization wizards has a social network aspect and a team or groups component that are both cool.
I’m especially entranced by the highly usable and clean interface, courtesy of 37 Signals.

Josh Peterson, one of the creators, had some interesting things to say:

“3 out of 4 of the first members of Amazon.com’s personalization team
work at The Robot Co-op, but we’ve built some other interesting
projects too – like newsbot.msn.com or allconsuming.net. We
definitely think about recommendations and personalization – and
started of thinking about some of the most interesting data we could
imagine. We think we’ve come up with something really interesting by
focusing on things people want to do, and helping to pull together (in
loose form) resources that might help them discern their goals and
achieve them.

We thought a lot about building a complex system that is based on
simple technologies. This is true for how we built Amazon’s
personalization systems as well. 43 Things is very open ended to
allow all sorts of emergent behavior to develop – both from users and
the system itself. We are also unapologetically aspiration-al in our
outlook. What we love about sites like flickr or craigslist is that
they go to the trouble of being useful before trying to make you use
them. We really have very little idea what the path will look like for
43 Things, but we built it so it could useful for many purposes.
Evolving is exactly what we see 43 Things doing as it finds an audience
and practical applications. We are optimistic, in part, because in
sharing the simple idea of 43 Things through Twinkler, we saw over 200K
users build lists of goals over 2 weeks through word of mouth alone.
Hopefully the release will prove useful and interesting as well.”
As a list maniac, I’m pleased to see this and curious how long I’ll stay interested–persistence is always one way to judge lasting value.