Forbes: Is RSS a threat to big media?

Forbes story on how RSS syndication will disrupt existing news businesses. Quote: “By Internet standards RSS is ancient, invented circa 1997, but it is just now catching on, in part because of the millions of blogs constantly generating new content and in part because of new RSS search services like Feedster.com that sort through the missives like an e-mail reader.
(snip)
RSS-based searchers Technorati, Topix, Feedster and DayPop look for instantly updated material, thus providing a different slice of the Web than Google does, one based on freshness rather than relevancy. Down the road, online advertising might mutate into something wrapped around RSS streams-if fewer people surf news sites or use traditional search services. Feedster has already started incorporating sponsored links with its RSS headlines.”