Google Suggest: Experiments

Christina Aguilera returns the same results in Google Search and Google Suggest
Cashmere sweater returns the same results in Google Search and Google Suggest
So, what’s the difference? Google Suggest is scripted so you are offered a wide range of other queries to fill in when you type into the query box–and those terms are weighted in order of popularity with users–ie it “suggests more refined searches upfront.”
Hmmn. When they implement on Froogle, will advertisers pay for that?