Is the interest in making money pushing blogs to become brands–and short-shrifting individual bloggers? Om Malik’s got a post describing how some sites (Tribal Fusion) won’t place ads on his blog, but will on a one-person blog with a corporate name (like EHomeUpgrade). Om writes: “I think what you are seeing is the marginalization of the citizen blogger in favor of more corporate brand names.”
I think Om is right–both that the thrill of potential money is accelerating blog publishing, particularly in niche areas like shopping and trade media–And that individual bloggers are getting a little lost in (some of) the shuffle.
On the other hand, this may be his attention shifting–lots of people are blogging same as always.
(Jeremy Zawodny’s got a somewhat related post saying: “We ought to have a unified set of blog listings and categorization between Yahoo Search, the Yahoo Directory, and My Yahoo.” )
Update Another related post by Ross Mayfield on shifting tone and energy in the blgosphere(read more constrained and shallow)

Is the interest in making money pushing blogs to become brands–and short-shrifting individual bloggers? Om Malik’s got a post describing how some sites (Tribal Fusion) won’t place ads on his blog, but will on a one-person blog with a corporate name (like EHomeUpgrade). Om writes: “I think what you are seeing is the marginalization of the citizen blogger in favor of more corporate brand names.”
I think Om is right–both that the thrill of potential money is accelerating blog publishing, particularly in niche areas like shopping and trade media–And that individual bloggers are getting a little lost in (some of) the shuffle.
On the other hand, this may be his attention shifting–lots of people are blogging same as always.
(Jeremy Zawodny’s got a somewhat related post saying: “We ought to have a unified set of blog listings and categorization between Yahoo Search, the Yahoo Directory, and My Yahoo.” )
Update Another related post by Ross Mayfield on shifting tone and energy in the blgosphere(read more constrained and shallow)