Editor and Publisher: Lee Kravitz, Parade Magazine editor-in-chief, and founder of the now-defunct teen magazine and web site React, offers editors some good advice in crafting products for teens. Some of Lee’s tips (and the essay has lots more):
- Don’t pander, don’t preach.
- Respect their far-from-monolithic culture.
- Celebrate good kids and their achievements but not too much, and not exclusively.
- Truly give voice to young people.
- Don’t fear controversy.
- Never report a problem without suggesting solutions and/or resources.
- In presenting stories, color, energetic photos, playful graphics, and variety on every page help.
- Make stories interactive.
- Ask and your teen readers will respond.
- Use your Web site and newspaper together to create a dynamic community.
Truth is, these are good guidelines for any web site, magazine or media product. What other teachings would you add to the mix?