AP: Always-On founder Tony Perkins is planning a new magazine–a ‘blogozine’ that repurposes free content from the Always On site. According to today’s AP story, Perkins plans a 100,000 copy, controlled-circulation run for what will basically be a “Best Of” selection, with revenue coming both from paid subscriptions (marketed on the web site, natch) and advertising (if the magazine goes to the same upper-income demo as the site, he’s got a decent ad story to tell).
Scheduled for release in 2005, the blogozine will have virtual staff and low overhead–and presumably look great on the office consoles of Always On executive members who joined up but rarely go online.
AP: Always-On founder Tony Perkins is planning a new magazine–a ‘blogozine’ that repurposes free content from the Always On site. According to today’s AP story, Perkins plans a 100,000 copy, controlled-circulation run for what will basically be a “Best Of” selection, with revenue coming both from paid subscriptions (marketed on the web site, natch) and advertising (if the magazine goes to the same upper-income demo as the site, he’s got a decent ad story to tell).
Scheduled for release in 2005, the blogozine will have virtual staff and low overhead–and presumably look great on the office consoles of Always On executive members who joined up but rarely go online.