Dave Pollard: If you’re a blogger, how do you anticipate what your audience might look like? Pollard’s essay on blog traffic and stats offers some ways to think about blog metrics, traffic and unique users. Dave estimates that only about 20,000 blogs (a mere 0.4% of all active blogs) have a sizeable audience (more than 10 regular visitors and more than 150 hits per average day). He projects that based on the latest Pew numbers, traffic to blogs might look like this:
| Total Hits/Day | Average Hits/Day per Blog | Minimum Hits/Day per Blog | Average Aggregate Reader Attention/Day per Blog | |
| 100 A-list bloggers | 15 million | 150,000 | 15,000 | 1700 hrs |
| 2,000 B-list bloggers | 5 million | 2,500 | 1,000 | 62 hrs |
| 18,000 C-list bloggers | 9 million | 500 | 150 | 13 hrs |
| 80,000 up-and-coming bloggers | 8 million | 100 | 50 | 2.5 hrs |
| 5 million remaining active bloggers | 15 million | 3 | 0 | – |
Dave sez: “If you’re an average A-list blogger (those getting at least 15,000 hits per day), your 150,000 40-second visitors in aggregate are spending 1700 hours per day reading and commenting on your blog. The average B-list blogger (those getting at least 1,000 hits per day) is getting 62 hours per day of 90-second-per-visit aggregate reader attention, the average C-list (150-1,000 hits-per-day) blogger 13 hours per day of aggregate reader attention, and the average up-and-coming (50-150 hits-per-day) blogger 2.5 hours per day. ”
More here.
Dave Pollard: If you’re a blogger, how do you anticipate what your audience might look like? Pollard’s essay on blog traffic and stats offers some ways to think about blog metrics, traffic and unique users. Dave estimates that only about 20,000 blogs (a mere 0.4% of all active blogs) have a sizeable audience (more than 10 regular visitors and more than 150 hits per average day). He projects that based on the latest Pew numbers, traffic to blogs might look like this:
| Total Hits/Day | Average Hits/Day per Blog | Minimum Hits/Day per Blog | Average Aggregate Reader Attention/Day per Blog | |
| 100 A-list bloggers | 15 million | 150,000 | 15,000 | 1700 hrs |
| 2,000 B-list bloggers | 5 million | 2,500 | 1,000 | 62 hrs |
| 18,000 C-list bloggers | 9 million | 500 | 150 | 13 hrs |
| 80,000 up-and-coming bloggers | 8 million | 100 | 50 | 2.5 hrs |
| 5 million remaining active bloggers | 15 million | 3 | 0 | – |
Dave sez: “If you’re an average A-list blogger (those getting at least 15,000 hits per day), your 150,000 40-second visitors in aggregate are spending 1700 hours per day reading and commenting on your blog. The average B-list blogger (those getting at least 1,000 hits per day) is getting 62 hours per day of 90-second-per-visit aggregate reader attention, the average C-list (150-1,000 hits-per-day) blogger 13 hours per day of aggregate reader attention, and the average up-and-coming (50-150 hits-per-day) blogger 2.5 hours per day. ”
More here.