Chris Anderson: What is the long tail?

Defining the Long Tail (readers’ version):

  • “The Long Tail is the realization that the sum of many small markets is worth as much, if not more, than a few large markets.” –Jason Foster
  • “The Long Tail is what you get when the obscure becomes ubiquitous.”– Eric Akawie
  • “The Long Tail is the 80% of stuff that didn’t used to be worth selling.”–Greg
  • “The Long Tail is the story of how products that were once considered fringe, underground or independent now collectively make up a market share that rivals the bestsellers and blockbusters.” –Bob Baker

Chris is speaking at the Media Center conference in February and I am really looking forward to his talk.