PALO ALTO, Calif. (AP) – Hoping to attract more online readers, The New York Times is paying to have its headlines featured in sections of Topix.net, an Internet startup that compiles news snippets from hundreds of Web sites.
The partnership, expected to be announced Thursday, represents a coup for Palo Alto-based Topix, which hopes to persuade other newspapers to buy featured positions it other sections of its Web site. Topix, founded in 2002, offers 150,000 different categories, divided by geography and a wide range of categories, including news, sports, entertainment, health and science.
Talk about deep verticals! It’s interesting that the Times is moving beyond syndication deals with the big guys (AOL, etc.) to the long tail, which is what Topix.net represents.