Ecommerce: Discovery hires AOL Shopping vet

Internet Retailer reports that Patrick Gates, long head of AOL Shopping, is going over to Discovery as EVP of Consumer Direct, a new unit within their ecommerce group.
Gates’ mission: Bring a more merchandising and affiliate-driven focus to Discovery ecommerce, and give they greater presence–and results–with referral sites such as Froogle, and BizRate( Shopzilla) .