RSS :the next generation of publisher disintermediation

Matt McAllister, InfoWorld: “The day InfoWorld’s top news RSS feed received more requests than our home page, I started thinking a frightening thought – RSS is doing to the Web today what the Web has been doing to print for the last several years. We have disintermediated our Web site by offering our news in an easier to access format…again.”
(Via Cyberjournalist)
How true is that–
(And further, as mobile search comes in, watch for the next generation of publisher disintermediation.)