Bizweek blog (nice job, folks) quotes Nooked CEO Fergus Burns saying “Web publishers will be tweaking the feeds, in growing numbers, to follow customers.”
The Bizweek kids write: ” His prediction: Publishers will offer customized features and richer content to RSS subscribers who provide them with profiles. Then they will be able to track customer behavior and send along targeted ads with the feeds. ”
Absolutely spot on, in my experience.
RSS feeds need to have metrics and access controls attached to work optimally for publishers skilled with newsletter and email models–development in this area–as Stuart Watson is doing with Syndicate IQ–will drive business–and mainstream adoption– forward in a big way.
What do others think? You developing in this area?

Bizweek blog (nice job, folks) quotes Nooked CEO Fergus Burns saying “Web publishers will be tweaking the feeds, in growing numbers, to follow customers.”
The Bizweek kids write: ” His prediction: Publishers will offer customized features and richer content to RSS subscribers who provide them with profiles. Then they will be able to track customer behavior and send along targeted ads with the feeds. ”
Absolutely spot on, in my experience.
RSS feeds need to have metrics and access controls attached to work optimally for publishers skilled with newsletter and email models–development in this area–as Stuart Watson is doing with Syndicate IQ–will drive business–and mainstream adoption– forward in a big way.
What do others think? You developing in this area?