Heather Green at the consistently interesting Blogspotting breaks the news of an AOL Survey on blogging and why people do it. The story says that the survey reveals 50% of all bloggers blog because it’s a form of self-therapy preferable to counselling. Other data points:
- 16% blog because they’re interested in journalism;
- 12% blog in order to break or stay ahead of the latest news and gossip
- 8% blog in order to expose political information
Now, here’s the kicker, babies--this survey data is based on 600 users who answered it on AOL. The idea that AOL users might be typical bloggers–or that 600 users is a statistically accurate sample–is the same fuzzy logic that makes MSN want to seriously consider buying AOL.
In other words, now we’ve heard from one segment of the blogging population–how about the rest?
(On the other hand, some of the top bloggers I read are definitely practicing self therapy–in public.)