Community publishing: Austin paper launches new features

The Austin American Statesman’s just launched a new set of Pluck-powered community publishing features to complement their long established Austin360 entertainment site and the news site at www.statesman. com. The community blogs and newsreader will focus on twelve topics of local interest, including an upcoming music featival and kids sports, but citizens can start new topics to discuss.
My favorite quote from GM Jim Debth is this one: “This is very new for us and our advertisers, so it might be a while before the blogs create real revenue. But from the start, we’re sure this will significantly broaden coverage of big stories, and add real value for readers.”
Susan sez: As local newspapers roll out these offerings, it will be interesting to see who does the best job of marketing and execution and how quickly newspaper evaluate how this kind of product fits into their ROI.
(Via MediaPost)

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  1. Jeff Beckham says:

    Just a quick correction: It’s the Austin American-Statesman, not Citizen-Journal.

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