Liveblogging BlogOn keynoter Seth Godin–How do bloggers differentiate themselves–and get attention amid the clutter? More is not the answer–the answer is word of mouth and the old fashioned idea that the best way for ideas to spread is for person to tell person b–digitally augment word of mouth can spread like wildfire.
One problem: Does it matter who you are? Is being *important* enough? Nope–most of the top 100 bloggers did not have a platform before they started.
Godin talks about three kinds of blogs
- Friends and family blogs, aka cat blog–limited audience
- Boss blogs–blogs for folks who have to read on command
- Viral blogs–monster that want to reach everybody and feed on traffic–these blogs live and die by how much their ideas spread.
Godin: We don?t surf online, we poke around. When we are faced with too many choices and not enough real information we are like deer caught in the headlights?
What we need is a platform for meaning, says Godin–the essence is something called the lens–(Now we go into a promotion for Godin?s new platform, Squidoo?the rock?em, sock?em solution for organizing information and making your blog stand out (Susan sez: why does this spiel sound so familiar?.)
Godin is now demoing Squidoo–Susan sez–Like about 4 other apps I have recently see, this is another media and social identity or personal aggregator–a great idea but one that will launch in an amazingly crowded field. Godin?s pitch is also interesting because it actually seems to contradict his opening remarks about reducing clutter—it seems to be me that what he?s pitching is a series of PERSONAL HOME PAGES that users can create–but are these pages going to be more discoverable than any blog, home page, etc?
He?s addressing that issue right now and saying that his Squidoo algorithm will rank query results in this network and get the best results to the top–
Okay., so here?s the real pitch–Godin is going to offer MARKETING SERVICES to everyone in the network–building pages is free, but Godin owns a chunk of the page and he gets to run Google Ad Words and whatever else he wants and that money goes into a pool and is allocated based on traffic.
Recap: BlogOn?s key note by Seth Godin is a 20minute commercial for his new product, yet another tool set to harness bloggers to generate pages that can make Google Ad Words $$ for someone who has $250,000 to build a platform
AM I jaded, or is this really off focus for a conference kick off?
Update: Good discussion on Squidoo over at Buzzmachine. For me, who lives in Silicon Valley, the wow factor for Squidoo is less than it is for Jeff because I’ve seen at least 3 solutions like this–and they all seem to not take into account that search, not an integrated page/dashboard, is the prime discovery tool for content–if these personalized pages have value as organizers for users, cool, but they’re just another more elaborate form of tagging when it comes to making content discoverable–and not one I think will work better for the general populace.
On the other hand, I have not build one, so all this is talking without experience…not worth as much as a considered look.